Unveiling the power of TikTok: exploring consumer purchase intentions in the post COVID-19 pandemic in Malaysia
Despite the growing significance of Tik-Tok as a platform for advertising and entertainment, there is a lack of comprehensive research on how Tik Tok advertising content, particularly considering influencer credibility and sales promotion, influences consumers' purchase intentions in Malaysia a...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhongguo Hangtian Gongye Zonggongsi
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118797/ http://psasir.upm.edu.my/id/eprint/118797/1/118797.pdf |