Cultural difference: analyzing its impact on the advertising translation of international universities

QR Code

Cultural difference: analyzing its impact on the advertising translation of international universities

Translations into different languages and cultural adaptations are essential in the modernized global economy. The internationalization of higher education has propelled international universities into a competitive landscape where effective advertising plays a pivotal role in attracting a diverse s...

Full description

Bibliographic Details
Main Authors:	Syed Abdullah, Syed Nurulakla, Wang, Haihua, Abdullah, Muhammad Alif Redzuan
Format:	Article
Language:	English
Published:	Academic Studies Press 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118613/ http://psasir.upm.edu.my/id/eprint/118613/1/118613.pdf

Similar Items

Mapping cultural diversity: a visualized bibliometric examination of cross-cultural learning
by: Syed Abdullah, Syed Nurulakla, et al.
Published: (2024)

Reader’s perception and translator’s adaptation strategies of cultural humor in the English translation of The Scholars
by: Syed Abdullah, Syed Nurulakla, et al.
Published: (2024)

Adaptive transformations in subtitle translation: an eco-translatology analysis of Hi, Mom
by: Yanan, Yang, et al.
Published: (2024)

The impact of ChatGPT on part-time translators working with the English language: a threat or a complementary tool?
by: Zhou, Lina, et al.
Published: (2025)

Translating impoliteness - literature review, translation challenges, and translation strategies in cross-cultural communication
by: Yang, Wei, et al.
Published: (2025)

Translating two respiratory Chinese patent medicine package inserts based on Western orientation of theory and methodology
by: Yuan, Wu Yuan, et al.
Published: (2023)

Evaluating Google Neural Machine Translation from Chinese to English: technical vs. literary texts
by: Zhang, Zhongming, et al.
Published: (2025)

Vermeer's skopos theory and its application to the Arabic translation of Miller's Death of a Salesman
by: Jabak, Omar Osman, et al.
Published: (2017)

Syntactic translation strategies for retaining parallelism in the Arabic translation of Moby Dick
by: Syed Abdullah, Syed Nurulakla, et al.
Published: (2016)

Strategies for translating Arabic similes in Al- Manfaluti's Al-Abrat into English
by: Talal Zahrawi, Rasha M., et al.
Published: (2024)

The intricacies of translating the travel of Ibn Battutah from Arabic into Malay
by: Syed Abdullah, Syed Nurulakla
Published: (2013)

Bibliometric analysis of Arabic Rhetoric in the translation and transcreation of literary texts
by: Al Zahrawi, Rasha T., et al.
Published: (2024)

Strategies of translating Culture-Specific Items (CSIs) in Mo Yan’s Red Sorghum
by: Zuo, Yunchao, et al.
Published: (2025)

Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
by: Chen, Shiyue, et al.
Published: (2023)

Examining cultural words translation in tourism texts: a systematic review
by: Chen, Shiyue, et al.
Published: (2023)

Equivalence in translation: balancing act between source and target cultures in Dream of the Red Chamber
by: Tian, Dandan, et al.
Published: (2022)

Equivalence in translation: balancing act between source and target cultures in dream of the red chamber
by: Tian, Dandan, et al.
Published: (2022)

Translation of names of figures in the “Mushaf Brunei Darussalam dan Terjemahannya”
by: Salwani Sabtu,, et al.
Published: (2021)

Islamic advertising and advertisements: some concerns
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Analyzing Creativity In The Translations Of Hafiz’s Selected Poems
by: Dorri, Esmail
Published: (2018)

Translation errors among bilingual Arabic language students: collocations as an example
by: Ahmad, Aliyu, et al.
Published: (2023)

Difficulties faced by non-native translators in translating figurative local Libyan language to English
by: Mohammed Alhemmair Alwash, Lutfi Mohammed, et al.
Published: (2022)

The difficulty of translating collocations from Arabic into English encountered by a sample of Arab students
by: Jabak, Omar Osman, et al.
Published: (2016)

Chinese-english translation strategies for metaphors based on domestication and foreignization
by: Tian, Dandan, et al.
Published: (2024)

Translating cultural differences: the meeting of Arabic and Malay cultures
by: Haji Ibrahim, Majdi, et al.
Published: (2009)

Category shifts in the Chinese–English translation of animal idioms in Journey to the West
by: Deng, Lulu, et al.
Published: (2024)

Explicitation strategy in the translation of 'Rihlah Ibn Battutah' into English
by: Syed Abdullah, Syed Nurulakla, et al.
Published: (2015)

Translation quality of Fi’l Muta’addī in the book of Nūrul Yaqīn Fī Sīrati Sayyidil Mursalīn
by: Kurniawan, Rafi Akhbar, et al.
Published: (2023)

Cultural Differences Affect Interactive Television Advertising
by: Zorn, Steffen, et al.
Published: (2013)

Intercultural communication: understanding cultural problems in international advertising
by: Mohd Helmi Abd Rahman,
Published: (1989)

Representing political attitudes through recontextualizing the metaphor ‘Shuai Guo’ in English-translated Chinese diplomatic discourse
by: Yang, Wei, et al.
Published: (2025)

Development of one translator's style: a corpus-based investigation of Allan Barr's style of translating Yu Hua's works
by: Li, Yajie, et al.
Published: (2023)

Explicitation strategy in the translation of ‘Rihlah Ibn Battutah’ into English
by: Yaakob, Nor Azuwan, et al.
Published: (2020)

Translation quality of Arabic directive speech acts in pandemic's book: an attempt to delve into COVID-19
by: Choiriyah, Nurul Aini, et al.
Published: (2022)

Exploring simile implications in literary transcreation: a study of al-Manfaluti's al-'Abarat into English
by: Syed Abdullah, Syed Nurulakla, et al.
Published: (2024)

Penterjemahan idiom Arab-Melayu melalui Google Translate: apakah yang perlu dilakukan?
by: Enid Zureen Zainal Abidin,, et al.
Published: (2020)

Penterjemahan idiom Arab-Melayu melalui Google Translate: apakah yang perlu dilakukan?
by: Zainal Abidin, Enid Zureen, et al.
Published: (2020)

Comparative studies on English translation of the four main characters’ titles in “Xiyouji”
by: Deng, Lulu, et al.
Published: (2024)

Translation of nominal beta clause functions as a subject in Hemingways the old man and the sea from English into Arabic
by: Hamood, Muhammed Ibrahim, et al.
Published: (2018)

Translating metaphors in Chinese satirical literature: a foreignization approach
by: Tian, Dandan, et al.
Published: (2024)