Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context
Alumni engagement is considered one of the key strategies for education institutes to stay competitive and resourceful. Students after graduation can enable their institutes to tap a number of resources through their networks, thus helping with marketing, increasing employability, donations, and men...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118413/ http://psasir.upm.edu.my/id/eprint/118413/1/118413.pdf |
| _version_ | 1848867511582326784 |
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| author | Sium, Mohammed Prabhakaran, Sudesh Iqbal, Aatif Ramachandran, Sridar |
| author_facet | Sium, Mohammed Prabhakaran, Sudesh Iqbal, Aatif Ramachandran, Sridar |
| author_sort | Sium, Mohammed |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Alumni engagement is considered one of the key strategies for education institutes to stay competitive and resourceful. Students after graduation can enable their institutes to tap a number of resources through their networks, thus helping with marketing, increasing employability, donations, and mentorship opportunities. Though universities have started capitalizing extensively on alumni as a resource, little is known about the factors influencing alumni engagement in the Malaysian universities context. To address the issue, this study tried to look into the factors affecting alumni engagement by using the School of Business and Economics, Universiti Putra Malaysia as a case study. A quantitative research design was used to collect data from the respondents. The results showed that student experience, external environment, and networking opportunities have a significant and positive effect on alumni engagement. The study has significant theoretical and practical implications and warrants the need for future studies. |
| first_indexed | 2025-11-15T14:37:40Z |
| format | Article |
| id | upm-118413 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:37:40Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1184132025-07-09T07:41:35Z http://psasir.upm.edu.my/id/eprint/118413/ Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context Sium, Mohammed Prabhakaran, Sudesh Iqbal, Aatif Ramachandran, Sridar Alumni engagement is considered one of the key strategies for education institutes to stay competitive and resourceful. Students after graduation can enable their institutes to tap a number of resources through their networks, thus helping with marketing, increasing employability, donations, and mentorship opportunities. Though universities have started capitalizing extensively on alumni as a resource, little is known about the factors influencing alumni engagement in the Malaysian universities context. To address the issue, this study tried to look into the factors affecting alumni engagement by using the School of Business and Economics, Universiti Putra Malaysia as a case study. A quantitative research design was used to collect data from the respondents. The results showed that student experience, external environment, and networking opportunities have a significant and positive effect on alumni engagement. The study has significant theoretical and practical implications and warrants the need for future studies. Human Resource Management Academic Research Society 2023-12-12 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/118413/1/118413.pdf Sium, Mohammed and Prabhakaran, Sudesh and Iqbal, Aatif and Ramachandran, Sridar (2023) Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context. International Journal of Academic Research in Business and Social Sciences, 13 (12). pp. 1489-1500. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/20051/Why-Alumni-Stay-Engaged-with-their-Alma-Mater-Understanding-the-Factors-in-Malaysian-Context 10.6007/ijarbss/v13-i12/20051 |
| spellingShingle | Sium, Mohammed Prabhakaran, Sudesh Iqbal, Aatif Ramachandran, Sridar Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title | Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title_full | Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title_fullStr | Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title_full_unstemmed | Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title_short | Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context |
| title_sort | why alumni stay engaged with their alma mater? understanding the factors in malaysian context |
| url | http://psasir.upm.edu.my/id/eprint/118413/ http://psasir.upm.edu.my/id/eprint/118413/ http://psasir.upm.edu.my/id/eprint/118413/ http://psasir.upm.edu.my/id/eprint/118413/1/118413.pdf |