The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility

The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility

This study endeavors to address the relationship between green supply chain management (GSCM) and green consumption intention(GCI), which are examined in this research, along with the moderating effect of environmental responsibility and the mediating role of green image. Even though consumers are b...

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Bibliographic Details
Main Authors: Wong, Tze Jin, Nawaz, Muhammad Javid, Iqbal, Zafar, Iqbal, Shakir, Ali, Arshad, Qurat-ul-ain
Format: Article
Language:English
Published: Society of History and Cultural Studies 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118267/
http://psasir.upm.edu.my/id/eprint/118267/1/118267.pdf

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