The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
This study endeavors to address the relationship between green supply chain management (GSCM) and green consumption intention(GCI), which are examined in this research, along with the moderating effect of environmental responsibility and the mediating role of green image. Even though consumers are b...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Society of History and Cultural Studies
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118267/ http://psasir.upm.edu.my/id/eprint/118267/1/118267.pdf |