The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility

This study endeavors to address the relationship between green supply chain management (GSCM) and green consumption intention(GCI), which are examined in this research, along with the moderating effect of environmental responsibility and the mediating role of green image. Even though consumers are b...

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Main Authors: Wong, Tze Jin, Nawaz, Muhammad Javid, Iqbal, Zafar, Iqbal, Shakir, Ali, Arshad, Qurat-ul-ain
Format: Article
Language:English
Published: Society of History and Cultural Studies 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118267/
http://psasir.upm.edu.my/id/eprint/118267/1/118267.pdf
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author Wong, Tze Jin
Nawaz, Muhammad Javid
Iqbal, Zafar
Iqbal, Shakir
Ali, Arshad
Qurat-ul-ain
author_facet Wong, Tze Jin
Nawaz, Muhammad Javid
Iqbal, Zafar
Iqbal, Shakir
Ali, Arshad
Qurat-ul-ain
author_sort Wong, Tze Jin
building UPM Institutional Repository
collection Online Access
description This study endeavors to address the relationship between green supply chain management (GSCM) and green consumption intention(GCI), which are examined in this research, along with the moderating effect of environmental responsibility and the mediating role of green image. Even though consumers are becoming more environmentally concerned, a current study has been done to explain how GSCM projects affect customers' intentions, especially in Project based organization. To assess the suggested hypotheses, 210 employees of projects based organization participated in a survey methodology that used SPSS and PLS-SEM analyses. The results highlight the important role that GSCM plays in encouraging green consumption intentions; of particular significance is the mediation pathway that involves green image. Furthermore, the study shows that the relationship between green image and green consumption intentions is significantly shaped by environmental responsibility. Theoretical and managerial contexts examine the ramifications of these findings, highlighting the transformative potential of GSCM projects in promoting sustainable consumption structure. This study fills the gap in the literature by offering new perspectives for future research into consumer behavior and sustainable supply chain management in the construction sector.
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spelling upm-1182672025-07-03T00:37:36Z http://psasir.upm.edu.my/id/eprint/118267/ The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility Wong, Tze Jin Nawaz, Muhammad Javid Iqbal, Zafar Iqbal, Shakir Ali, Arshad Qurat-ul-ain This study endeavors to address the relationship between green supply chain management (GSCM) and green consumption intention(GCI), which are examined in this research, along with the moderating effect of environmental responsibility and the mediating role of green image. Even though consumers are becoming more environmentally concerned, a current study has been done to explain how GSCM projects affect customers' intentions, especially in Project based organization. To assess the suggested hypotheses, 210 employees of projects based organization participated in a survey methodology that used SPSS and PLS-SEM analyses. The results highlight the important role that GSCM plays in encouraging green consumption intentions; of particular significance is the mediation pathway that involves green image. Furthermore, the study shows that the relationship between green image and green consumption intentions is significantly shaped by environmental responsibility. Theoretical and managerial contexts examine the ramifications of these findings, highlighting the transformative potential of GSCM projects in promoting sustainable consumption structure. This study fills the gap in the literature by offering new perspectives for future research into consumer behavior and sustainable supply chain management in the construction sector. Society of History and Cultural Studies 2024 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/118267/1/118267.pdf Wong, Tze Jin and Nawaz, Muhammad Javid and Iqbal, Zafar and Iqbal, Shakir and Ali, Arshad and Qurat-ul-ain (2024) The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility. Kurdish Studies, 12 (2). pp. 6282-6295. ISSN 2051-4883; eISSN: 2051-4891 https://kurdishstudies.net/menu-script/index.php/KS/article/view/2840 10.58262/ks.v12i2.465
spellingShingle Wong, Tze Jin
Nawaz, Muhammad Javid
Iqbal, Zafar
Iqbal, Shakir
Ali, Arshad
Qurat-ul-ain
The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title_full The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title_fullStr The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title_full_unstemmed The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title_short The impact of Green Supply Chain Management (GSCM) on Green Consumption Intention (GCI): Mediating and Moderating Role of Green Image and Environmental Responsibility
title_sort impact of green supply chain management (gscm) on green consumption intention (gci): mediating and moderating role of green image and environmental responsibility
url http://psasir.upm.edu.my/id/eprint/118267/
http://psasir.upm.edu.my/id/eprint/118267/
http://psasir.upm.edu.my/id/eprint/118267/
http://psasir.upm.edu.my/id/eprint/118267/1/118267.pdf