Perceived values, customer engagement, and collective efficacy with C-A-C on group buying app’s purchase intention
The usage of group buying apps in mobile commerce marketing has experienced a significant increase on a global scale. Many enterprises recognize these apps' economic value and social benefits and consider them a crucial channel for online marketing and brand-building. Consequently, investigatin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International journal of Academic Research in Business and Social Sciences
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118208/ http://psasir.upm.edu.my/id/eprint/118208/1/118208.pdf |