Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia

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Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia

Food packaging plays a multifaceted role in ensuring food safety, convenience, and marketability, and it acts as a silent salesperson, influencing consumer purchasing decisions in a multitude of ways. Nowadays, consumer practices raise significant public health concerns associated with food packagin...

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Bibliographic Details
Main Authors:	Md Yusoff, Irwan Syah, Md Hashim, Azhari, Tai, Jia Yi
Format:	Article
Language:	English
Published:	Persatuan Ekonomi Pengguna Dan Keluarga Malaysia 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118157/ http://psasir.upm.edu.my/id/eprint/118157/1/118157.pdf

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