Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia
Food packaging plays a multifaceted role in ensuring food safety, convenience, and marketability, and it acts as a silent salesperson, influencing consumer purchasing decisions in a multitude of ways. Nowadays, consumer practices raise significant public health concerns associated with food packagin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Persatuan Ekonomi Pengguna Dan Keluarga Malaysia
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118157/ http://psasir.upm.edu.my/id/eprint/118157/1/118157.pdf |