Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia
Food packaging plays a multifaceted role in ensuring food safety, convenience, and marketability, and it acts as a silent salesperson, influencing consumer purchasing decisions in a multitude of ways. Nowadays, consumer practices raise significant public health concerns associated with food packagin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Persatuan Ekonomi Pengguna Dan Keluarga Malaysia
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118157/ http://psasir.upm.edu.my/id/eprint/118157/1/118157.pdf |
| _version_ | 1848867446790815744 |
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| author | Md Yusoff, Irwan Syah Md Hashim, Azhari Tai, Jia Yi |
| author_facet | Md Yusoff, Irwan Syah Md Hashim, Azhari Tai, Jia Yi |
| author_sort | Md Yusoff, Irwan Syah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Food packaging plays a multifaceted role in ensuring food safety, convenience, and marketability, and it acts as a silent salesperson, influencing consumer purchasing decisions in a multitude of ways. Nowadays, consumer practices raise significant public health concerns associated with food packaging. Besides, the main objective was to identify the profile of food packaging design on purchase decisions among consumers in Klang Valley at shopping malls by cognitive ergonomic approach. In this research, the variable studied is to identify packaging graphics, color, font style, materials, and information on consumer purchase decisions in Klang Valley at shopping malls. Data was gathered through questionnaires from 270 respondents drawn from five different shopping mall locations in the Klang Valley and chosen through a multistage cluster sampling method. Furthermore, the data was analyzed using descriptive statistics in the form of mean, percentages, standard deviations, and Pearson correlation analysis. The research found a significant positive relationship between packaging graphics, color, font style, materials, and information and consumer purchase decisions. The research concluded that the packaging graphic design is the most significant factor influencing consumer purchase decisions in Klang Valley shopping malls. This research recommends manufacturers implement cognitive ergonomics in food packaging to optimize usability and minimize cognitive workload. |
| first_indexed | 2025-11-15T14:36:38Z |
| format | Article |
| id | upm-118157 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:36:38Z |
| publishDate | 2024 |
| publisher | Persatuan Ekonomi Pengguna Dan Keluarga Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1181572025-06-26T03:13:40Z http://psasir.upm.edu.my/id/eprint/118157/ Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia Md Yusoff, Irwan Syah Md Hashim, Azhari Tai, Jia Yi Food packaging plays a multifaceted role in ensuring food safety, convenience, and marketability, and it acts as a silent salesperson, influencing consumer purchasing decisions in a multitude of ways. Nowadays, consumer practices raise significant public health concerns associated with food packaging. Besides, the main objective was to identify the profile of food packaging design on purchase decisions among consumers in Klang Valley at shopping malls by cognitive ergonomic approach. In this research, the variable studied is to identify packaging graphics, color, font style, materials, and information on consumer purchase decisions in Klang Valley at shopping malls. Data was gathered through questionnaires from 270 respondents drawn from five different shopping mall locations in the Klang Valley and chosen through a multistage cluster sampling method. Furthermore, the data was analyzed using descriptive statistics in the form of mean, percentages, standard deviations, and Pearson correlation analysis. The research found a significant positive relationship between packaging graphics, color, font style, materials, and information and consumer purchase decisions. The research concluded that the packaging graphic design is the most significant factor influencing consumer purchase decisions in Klang Valley shopping malls. This research recommends manufacturers implement cognitive ergonomics in food packaging to optimize usability and minimize cognitive workload. Persatuan Ekonomi Pengguna Dan Keluarga Malaysia 2024-12-31 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/118157/1/118157.pdf Md Yusoff, Irwan Syah and Md Hashim, Azhari and Tai, Jia Yi (2024) Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia. Journal Pengguna Malaysia, 40 (2). pp. 38-59. ISSN 1511-998X; eISSN: 3030-5799 https://jpmjurnal.com/jpm/article/view/264 |
| spellingShingle | Md Yusoff, Irwan Syah Md Hashim, Azhari Tai, Jia Yi Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title | Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title_full | Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title_fullStr | Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title_full_unstemmed | Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title_short | Cognitive ergonomics approach in food packaging design influence on purchase decisions among Klang Valley consumers, Malaysia |
| title_sort | cognitive ergonomics approach in food packaging design influence on purchase decisions among klang valley consumers, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/118157/ http://psasir.upm.edu.my/id/eprint/118157/ http://psasir.upm.edu.my/id/eprint/118157/1/118157.pdf |