Analysis of factors affecting intention to purchase buffalo milk and milk products among Malaysian consumers

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Analysis of factors affecting intention to purchase buffalo milk and milk products among Malaysian consumers

Buffalo milk has many health benefits, such as reducing the risk of cardiovascular diseases and cancer and improving bone mass. However, the buffalo milk market sector in Malaysia can be considered relatively young as the products availability are still limited. Although Malaysia's dairy market...

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Bibliographic Details
Main Authors:	Rosiman, Nurul Hidayah, Ungku Zainal Abidin, Ungku Fatimah, Meor Hussin, Anis Shobirin
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118044/ http://psasir.upm.edu.my/id/eprint/118044/1/118044.pdf

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