Analysis of factors affecting intention to purchase buffalo milk and milk products among Malaysian consumers
Buffalo milk has many health benefits, such as reducing the risk of cardiovascular diseases and cancer and improving bone mass. However, the buffalo milk market sector in Malaysia can be considered relatively young as the products availability are still limited. Although Malaysia's dairy market...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118044/ http://psasir.upm.edu.my/id/eprint/118044/1/118044.pdf |