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Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products

Consumers often perceive halal store brand products as inexpensive and of inferior quality. This misconception persists, despite the general perception of halal products as safe and affordable due to their halal certification. While, halal certification guarantees adherence to Shariah law through...

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Bibliographic Details
Main Author:	Isa, Maryam Ladi
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Halal food - Marketing - Malaysia Brand name products - Consumer behavior - Malaysia Consumer loyalty - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/117997/ http://psasir.upm.edu.my/id/eprint/117997/1/117997.pdf

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