Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
Consumers often perceive halal store brand products as inexpensive and of inferior quality. This misconception persists, despite the general perception of halal products as safe and affordable due to their halal certification. While, halal certification guarantees adherence to Shariah law through...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117997/ http://psasir.upm.edu.my/id/eprint/117997/1/117997.pdf |