Design factors influencing consumer acceptance in cultural and creative products: an integrated review

Design factors influencing consumer acceptance in cultural and creative products: an integrated review

With the development of the global economy and the increasing prosperity of culture, the demands of consumer for cultural factors in cultural and creative products has changed and put forward higher requirements. But the current design quality of cultural and creative product is not yet able to meet...

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Bibliographic Details
Main Authors: Jia, Zhao, Md Ishak, Siti Mastura, Yahaya, Mohd Faiz
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117864/
http://psasir.upm.edu.my/id/eprint/117864/1/117864.pdf

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