Design factors influencing consumer acceptance in cultural and creative products: an integrated review
With the development of the global economy and the increasing prosperity of culture, the demands of consumer for cultural factors in cultural and creative products has changed and put forward higher requirements. But the current design quality of cultural and creative product is not yet able to meet...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117864/ http://psasir.upm.edu.my/id/eprint/117864/1/117864.pdf |