Innovative AI applications in digital marketing: enhancing efficiency and sustainability

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Innovative AI applications in digital marketing: enhancing efficiency and sustainability

This research is a preliminary investigation on the impact of AI tools like ChatGPT and Midjourney on digital marketing. By leveraging AI, marketers can streamline content creation processes, reducing time and effort. Additionally, AI promotes sustainability by reducing the need for electronic resou...

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Bibliographic Details
Main Authors:	Abu Bakar, Elistina, Saidin, Aznan Zuhid, Haque, Mohammad Nadimul
Format:	Article
Language:	English
Published:	Asian Scholars Network 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117815/ http://psasir.upm.edu.my/id/eprint/117815/1/117815.pdf

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