Innovative AI applications in digital marketing: enhancing efficiency and sustainability
This research is a preliminary investigation on the impact of AI tools like ChatGPT and Midjourney on digital marketing. By leveraging AI, marketers can streamline content creation processes, reducing time and effort. Additionally, AI promotes sustainability by reducing the need for electronic resou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117815/ http://psasir.upm.edu.my/id/eprint/117815/1/117815.pdf |