Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region

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Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region

Packaging is a major marketing element as it can influence the purchasing decision of the consumer at the point of sale, especially for food products. Therefore, this research aims to explore as well as to discuss the packaging strategy implemented by the halal food industry in Malaysia in marketing...

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Bibliographic Details
Main Authors:	Abdul Jabar, Mohd Azidan, Hasan Adali, Nor Asyikin, Ismail, Muhd Zulkifli, Wan Sulong, Wan Muhammad, Hassan, Abd Rauf
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/1/117770.pdf

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