Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region
Packaging is a major marketing element as it can influence the purchasing decision of the consumer at the point of sale, especially for food products. Therefore, this research aims to explore as well as to discuss the packaging strategy implemented by the halal food industry in Malaysia in marketing...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/1/117770.pdf |