Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region
Packaging is a major marketing element as it can influence the purchasing decision of the consumer at the point of sale, especially for food products. Therefore, this research aims to explore as well as to discuss the packaging strategy implemented by the halal food industry in Malaysia in marketing...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/1/117770.pdf |
| _version_ | 1848867336713404416 |
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| author | Abdul Jabar, Mohd Azidan Hasan Adali, Nor Asyikin Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf |
| author_facet | Abdul Jabar, Mohd Azidan Hasan Adali, Nor Asyikin Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf |
| author_sort | Abdul Jabar, Mohd Azidan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Packaging is a major marketing element as it can influence the purchasing decision of the consumer at the point of sale, especially for food products. Therefore, this research aims to explore as well as to discuss the packaging strategy implemented by the halal food industry in Malaysia in marketing food products in the MENA region. This research is a qualitative research which was done by conducting semi structured interviews of 20 halal food product industries in Malaysia that export food products to the MENA region. The technique used to analyse the findings of the qualitative interviews is the thematic content analysis approach. The findings of the research were that the industry gives attention to the language and cultural aspects for the packaging of food products marketed in the MENA region. Several Arabic language usage strategies specifically for labelling, branding and product slogan were applied by the industry. The findings of this research are significant for new industries which have plans to market products to the MENA region. |
| first_indexed | 2025-11-15T14:34:53Z |
| format | Article |
| id | upm-117770 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:34:53Z |
| publishDate | 2024 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1177702025-06-11T08:00:30Z http://psasir.upm.edu.my/id/eprint/117770/ Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region Abdul Jabar, Mohd Azidan Hasan Adali, Nor Asyikin Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf Packaging is a major marketing element as it can influence the purchasing decision of the consumer at the point of sale, especially for food products. Therefore, this research aims to explore as well as to discuss the packaging strategy implemented by the halal food industry in Malaysia in marketing food products in the MENA region. This research is a qualitative research which was done by conducting semi structured interviews of 20 halal food product industries in Malaysia that export food products to the MENA region. The technique used to analyse the findings of the qualitative interviews is the thematic content analysis approach. The findings of the research were that the industry gives attention to the language and cultural aspects for the packaging of food products marketed in the MENA region. Several Arabic language usage strategies specifically for labelling, branding and product slogan were applied by the industry. The findings of this research are significant for new industries which have plans to market products to the MENA region. Human Resource Management Academic Research Society 2024-02-12 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117770/1/117770.pdf Abdul Jabar, Mohd Azidan and Hasan Adali, Nor Asyikin and Ismail, Muhd Zulkifli and Wan Sulong, Wan Muhammad and Hassan, Abd Rauf (2024) Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region. International Journal of Academic Research in Business and Social Sciences, 14 (2). pp. 112-127. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/20611/Malaysia-Halal-Food-Product-Packaging-Strategy-in-the-Middle-East-and-North-Africa-MENA-Region 10.6007/ijarbss/v14-i2/20611 |
| spellingShingle | Abdul Jabar, Mohd Azidan Hasan Adali, Nor Asyikin Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title | Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title_full | Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title_fullStr | Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title_full_unstemmed | Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title_short | Malaysia halal food product packaging strategy in the Middle East and North Africa (MENA) region |
| title_sort | malaysia halal food product packaging strategy in the middle east and north africa (mena) region |
| url | http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/ http://psasir.upm.edu.my/id/eprint/117770/1/117770.pdf |