Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value

Chinese traditional handicraft product is unique cultural connotations and exquisite craftsmanship and high global reputation. However, how to combine this unique art form with the modern appearance and enhance its commercial value is an urgent problem. The study aims to explore how the commercial v...

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Main Authors: Alli, Hassan, Md Ishak, Siti Mastura, Wang, Yanyan
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117768/
http://psasir.upm.edu.my/id/eprint/117768/1/117768.pdf
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author Alli, Hassan
Md Ishak, Siti Mastura
Wang, Yanyan
author_facet Alli, Hassan
Md Ishak, Siti Mastura
Wang, Yanyan
author_sort Alli, Hassan
building UPM Institutional Repository
collection Online Access
description Chinese traditional handicraft product is unique cultural connotations and exquisite craftsmanship and high global reputation. However, how to combine this unique art form with the modern appearance and enhance its commercial value is an urgent problem. The study aims to explore how the commercial value of traditional Chinese handicraft products can be optimised under the application of modern design culture. Comprehensive literature review is used as main data source to overview and support the issue under investigation. While two (2) case study of Chines traditional handicraft products selected to verify the significance of handicraft products. The results found several factors that needs to be considered during the development of Chinese traditional handicrafts products for better appearance. In addition, incorporating the craftsmanship into cultural and modern creative product elements is recommended that can promotes the seamless integration of handicraft and cultural resources with creative design toward sustainability of inheritance of the Chinese civilization.
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spelling upm-1177682025-06-12T00:20:13Z http://psasir.upm.edu.my/id/eprint/117768/ Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value Alli, Hassan Md Ishak, Siti Mastura Wang, Yanyan Chinese traditional handicraft product is unique cultural connotations and exquisite craftsmanship and high global reputation. However, how to combine this unique art form with the modern appearance and enhance its commercial value is an urgent problem. The study aims to explore how the commercial value of traditional Chinese handicraft products can be optimised under the application of modern design culture. Comprehensive literature review is used as main data source to overview and support the issue under investigation. While two (2) case study of Chines traditional handicraft products selected to verify the significance of handicraft products. The results found several factors that needs to be considered during the development of Chinese traditional handicrafts products for better appearance. In addition, incorporating the craftsmanship into cultural and modern creative product elements is recommended that can promotes the seamless integration of handicraft and cultural resources with creative design toward sustainability of inheritance of the Chinese civilization. Human Resource Management Academic Research Society 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/117768/1/117768.pdf Alli, Hassan and Md Ishak, Siti Mastura and Wang, Yanyan (2024) Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value. International Journal of Academic Research in Business and Social Sciences, 14 (2). pp. 358-366. ISSN 2222-6990; eISSN: 2308-3816 https://hrmars.com/index.php/IJARBSS/article/view/20664/Application-of-Modern-Design-Cultural-in-Chinese-Traditional-Handicraft-Products-for-New-Apperance-and-Commercial-Value 10.6007/IJARBSS/v14-i2/20664
spellingShingle Alli, Hassan
Md Ishak, Siti Mastura
Wang, Yanyan
Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title_full Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title_fullStr Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title_full_unstemmed Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title_short Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value
title_sort application of modern design cultural in chinese traditional handicraft products for new appearance and commercial value
url http://psasir.upm.edu.my/id/eprint/117768/
http://psasir.upm.edu.my/id/eprint/117768/
http://psasir.upm.edu.my/id/eprint/117768/
http://psasir.upm.edu.my/id/eprint/117768/1/117768.pdf