Application of modern design cultural in Chinese traditional handicraft products for new appearance and commercial value

Chinese traditional handicraft product is unique cultural connotations and exquisite craftsmanship and high global reputation. However, how to combine this unique art form with the modern appearance and enhance its commercial value is an urgent problem. The study aims to explore how the commercial v...

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Bibliographic Details
Main Authors: Alli, Hassan, Md Ishak, Siti Mastura, Wang, Yanyan
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117768/
http://psasir.upm.edu.my/id/eprint/117768/1/117768.pdf