The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products

The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products

Aesthetic preferences for artefacts are affected by many factors, such as perceptual factors, cognitive factors, and social factors. Currently, there are two models (the UMA model and the CM model) that provide theoretical support for aesthetic preferences for artefacts. However, most previous studi...

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Bibliographic Details
Main Authors: Qianhui, Ren, Yahaya, Mohd Faiz, Lichen, Tai, Wu, Qi, Hui, Chen
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117611/
http://psasir.upm.edu.my/id/eprint/117611/1/117611.pdf

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