The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products
Aesthetic preferences for artefacts are affected by many factors, such as perceptual factors, cognitive factors, and social factors. Currently, there are two models (the UMA model and the CM model) that provide theoretical support for aesthetic preferences for artefacts. However, most previous studi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117611/ http://psasir.upm.edu.my/id/eprint/117611/1/117611.pdf |
| _version_ | 1848867296026558464 |
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| author | Qianhui, Ren Yahaya, Mohd Faiz Lichen, Tai Wu, Qi Hui, Chen |
| author_facet | Qianhui, Ren Yahaya, Mohd Faiz Lichen, Tai Wu, Qi Hui, Chen |
| author_sort | Qianhui, Ren |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Aesthetic preferences for artefacts are affected by many factors, such as perceptual factors, cognitive factors, and social factors. Currently, there are two models (the UMA model and the CM model) that provide theoretical support for aesthetic preferences for artefacts. However, most previous studies have focused on testing the cognitive level of the UMA model, and there is still a lack of complete testing of the three levels of the UMA model. Furthermore, categorization motivation models divide artefacts into “rich” and “poor” categories, with different categories having different impacts at the perceptual, cognitive, and social levels. This study aims to examine people's aesthetic preferences for clothing products in mainland China, using the UMA model and CM model as the theoretical basis to study the aesthetic preferences of different categories of clothing products in terms of perception, cognition and society. This study is the first to completely test the three-level relationship of the UMA model through clothing products and combines the product classification of the CM model to test people's aesthetic preferences from the perceptual, cognitive and social levels. |
| first_indexed | 2025-11-15T14:34:14Z |
| format | Article |
| id | upm-117611 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:34:14Z |
| publishDate | 2024 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1176112025-05-30T04:22:32Z http://psasir.upm.edu.my/id/eprint/117611/ The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products Qianhui, Ren Yahaya, Mohd Faiz Lichen, Tai Wu, Qi Hui, Chen Aesthetic preferences for artefacts are affected by many factors, such as perceptual factors, cognitive factors, and social factors. Currently, there are two models (the UMA model and the CM model) that provide theoretical support for aesthetic preferences for artefacts. However, most previous studies have focused on testing the cognitive level of the UMA model, and there is still a lack of complete testing of the three levels of the UMA model. Furthermore, categorization motivation models divide artefacts into “rich” and “poor” categories, with different categories having different impacts at the perceptual, cognitive, and social levels. This study aims to examine people's aesthetic preferences for clothing products in mainland China, using the UMA model and CM model as the theoretical basis to study the aesthetic preferences of different categories of clothing products in terms of perception, cognition and society. This study is the first to completely test the three-level relationship of the UMA model through clothing products and combines the product classification of the CM model to test people's aesthetic preferences from the perceptual, cognitive and social levels. Human Resource Management Academic Research Society 2024-04-13 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117611/1/117611.pdf Qianhui, Ren and Yahaya, Mohd Faiz and Lichen, Tai and Wu, Qi and Hui, Chen (2024) The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products. International Journal of Academic Research in Business and Social Sciences, 14 (4). pp. 1432-1447. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/21297/The-Effects-of-UMA-Unified-Model-of-Aesthetics-and-CM-Categorical-motivation-Model-in-the-Application-of-Aesthetic-Preferences-for-Clothing-Products 10.6007/ijarbss/v14-i4/21297 |
| spellingShingle | Qianhui, Ren Yahaya, Mohd Faiz Lichen, Tai Wu, Qi Hui, Chen The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title | The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title_full | The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title_fullStr | The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title_full_unstemmed | The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title_short | The effects of UMA (Unified Model of Aesthetics) and CM (Categorical-Motivation Model) in the application of aesthetic preferences for clothing products |
| title_sort | effects of uma (unified model of aesthetics) and cm (categorical-motivation model) in the application of aesthetic preferences for clothing products |
| url | http://psasir.upm.edu.my/id/eprint/117611/ http://psasir.upm.edu.my/id/eprint/117611/ http://psasir.upm.edu.my/id/eprint/117611/ http://psasir.upm.edu.my/id/eprint/117611/1/117611.pdf |