The comprehensive analysis of pro-environmental food purchasing behaviour among consumers observing halal diet
This study aimed to analyse the purchasing behaviour of pro-environmental food products among halal-diet consumers by adapting the Theory of Planned Behaviour as a research model. A quantitative method approach involved an online questionnaire administered to Malaysian consumers in Klang Valley to a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rynnye Lyan Resources
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117586/ http://psasir.upm.edu.my/id/eprint/117586/1/117586.pdf |