The comprehensive analysis of pro-environmental food purchasing behaviour among consumers observing halal diet

This study aimed to analyse the purchasing behaviour of pro-environmental food products among halal-diet consumers by adapting the Theory of Planned Behaviour as a research model. A quantitative method approach involved an online questionnaire administered to Malaysian consumers in Klang Valley to a...

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Bibliographic Details
Main Authors: Mukhtar, D., Rauf, U.A.A., Ali, M.H., Suleiman, N.
Format: Article
Language:English
Published: Rynnye Lyan Resources 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117586/
http://psasir.upm.edu.my/id/eprint/117586/1/117586.pdf