Continued innovation beyond COVID-19 crisis: toward mitigating the challenges in the tourism and hospitality industry

Purpose: This paper aims to provide insights into service innovation (SI) during the COVID-19 crisis and its potential impact on tourism development in the medium-to-long term. The pandemic had a devastating effect on the industry, requiring immediate mitigation. It is yet to fully establish the imp...

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Bibliographic Details
Main Authors: Ramachandran, Sridar, Ugokwe, Chizoba Kingsley, Latiff, Khairunnisak, Ibrahim, Mohd Romzee
Format: Article
Language:English
Published: Emerald 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117581/
http://psasir.upm.edu.my/id/eprint/117581/1/117581.pdf