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Mediating effect of new media users’ satisfaction on the relationship between value perception and brand loyalty

Abstract With the rapid development of new media, its potential mediating role between consumer value perception and brand loyalty has attracted the attention of scholars. Therefore, this paper aims to explore the mediating effect of new media user satisfaction between value perception and brand loy...

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Bibliographic Details
Main Authors:	Ruan, Qijie, Wan Abas, Wan Anita, Hassan, Abd Rauf
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117219/ http://psasir.upm.edu.my/id/eprint/117219/1/117219.pdf

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