Mediating effect of new media users’ satisfaction on the relationship between value perception and brand loyalty
Abstract With the rapid development of new media, its potential mediating role between consumer value perception and brand loyalty has attracted the attention of scholars. Therefore, this paper aims to explore the mediating effect of new media user satisfaction between value perception and brand loy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117219/ http://psasir.upm.edu.my/id/eprint/117219/1/117219.pdf |