Examining the influence of brand recognition on the intention to repurchase halal store brand products: a review
In recent years, the halal market has experienced substantial growth, becoming increasingly significant in the global economy. The market, initially associated with food and beverages for Muslim consumers, has expanded its scope to encompass various industries, including pharmaceuticals, cosmetics,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117124/ http://psasir.upm.edu.my/id/eprint/117124/1/117124.pdf |