Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs
This paper discusses the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. It aims to explore how to combine traditional cultural elements with the concept of sustainable development to promote the sustainable development of tourism. First introd...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn Bhd
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117051/ http://psasir.upm.edu.my/id/eprint/117051/1/117051.pdf |
| _version_ | 1848867153130815488 |
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| author | Yao, Hong Alli, Hassan Shaari, Nazlina |
| author_facet | Yao, Hong Alli, Hassan Shaari, Nazlina |
| author_sort | Yao, Hong |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper discusses the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. It aims to explore how to combine traditional cultural elements with the concept of sustainable development to promote the sustainable development of tourism. First introduces the history and cultural connotation of Chinese traditional auspicious pattern, through the auspicious pattern cultural significance, historical background and modern application, this paper puts forward the importance of traditional auspicious pattern in sustainable tourism souvenir design, and then analyses the environmental problems of the current tourist souvenir market, then puts forward the traditional auspicious pattern applied to tourism souvenirs innovative ideas and methods, and combined with the perspective of cross-cultural communication, discusses the traditional cultural symbol in the inheritance and innovation of contemporary tourism industry, promote the sustainable development of tourism. This paper adopts the research method of qualitative analysis, through case analysis and empirical research, summarizes the application strategy of Chinese traditional auspicious patterns in sustainable tourism souvenirs, and puts forward relevant development suggestions and prospects to promote the sustainable development of tourism. |
| first_indexed | 2025-11-15T14:31:58Z |
| format | Article |
| id | upm-117051 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:58Z |
| publishDate | 2024 |
| publisher | Global Academic Excellence (M) Sdn Bhd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1170512025-04-23T07:00:20Z http://psasir.upm.edu.my/id/eprint/117051/ Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs Yao, Hong Alli, Hassan Shaari, Nazlina This paper discusses the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. It aims to explore how to combine traditional cultural elements with the concept of sustainable development to promote the sustainable development of tourism. First introduces the history and cultural connotation of Chinese traditional auspicious pattern, through the auspicious pattern cultural significance, historical background and modern application, this paper puts forward the importance of traditional auspicious pattern in sustainable tourism souvenir design, and then analyses the environmental problems of the current tourist souvenir market, then puts forward the traditional auspicious pattern applied to tourism souvenirs innovative ideas and methods, and combined with the perspective of cross-cultural communication, discusses the traditional cultural symbol in the inheritance and innovation of contemporary tourism industry, promote the sustainable development of tourism. This paper adopts the research method of qualitative analysis, through case analysis and empirical research, summarizes the application strategy of Chinese traditional auspicious patterns in sustainable tourism souvenirs, and puts forward relevant development suggestions and prospects to promote the sustainable development of tourism. Global Academic Excellence (M) Sdn Bhd 2024-06-25 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117051/1/117051.pdf Yao, Hong and Alli, Hassan and Shaari, Nazlina (2024) Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. Journal of Tourism, Hospitality and Environment Management, 9 (36). pp. 40-47. ISSN 0128-178X https://gaexcellence.com/index.php/jthem/article/view/335 10.35631/jthem.936003 |
| spellingShingle | Yao, Hong Alli, Hassan Shaari, Nazlina Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title | Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title_full | Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title_fullStr | Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title_full_unstemmed | Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title_short | Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs |
| title_sort | inheritance and innovation: the cross-cultural application of chinese traditional auspicious patterns in sustainable tourist souvenirs |
| url | http://psasir.upm.edu.my/id/eprint/117051/ http://psasir.upm.edu.my/id/eprint/117051/ http://psasir.upm.edu.my/id/eprint/117051/ http://psasir.upm.edu.my/id/eprint/117051/1/117051.pdf |