Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs
This paper discusses the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. It aims to explore how to combine traditional cultural elements with the concept of sustainable development to promote the sustainable development of tourism. First introd...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn Bhd
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/117051/ http://psasir.upm.edu.my/id/eprint/117051/1/117051.pdf |