Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region
The MENA region is one of the most rapidly expanding food and beverage marketing platforms in the world. Malaysia as an international halal hub sees the MENA region as an important target for the export market of halal food products. Various efforts have been outlined and implemented towards acceler...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116952/ http://psasir.upm.edu.my/id/eprint/116952/1/116952.pdf |
| _version_ | 1848867129008324608 |
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| author | Hasan Adali, Nor Asyikin Abdul Jabar, Mohd Azidan Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf |
| author_facet | Hasan Adali, Nor Asyikin Abdul Jabar, Mohd Azidan Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf |
| author_sort | Hasan Adali, Nor Asyikin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The MENA region is one of the most rapidly expanding food and beverage marketing platforms in the world. Malaysia as an international halal hub sees the MENA region as an important target for the export market of halal food products. Various efforts have been outlined and implemented towards accelerating the export activity to that region. Hence, this research was conducted to analyse the food ecosystem in the MENA region and the landscape of the halal food market there in detail and comprehensively. This research is a qualitative research which uses the literature review method entirely for the collection and analysis of data. The findings of the research are that the food products which are the main imports for the population in the MENA region are cereal, dairy products, meat, fruit and nuts, food preparation products, vegetables, vegetable fat and animal fat based products, coffee products, tea and spices, cereal and pastry preparation products, as well as sugar and honey products. The findings of this research are useful as it is a reference for the decision makers in the halal food industry in Malaysia who intend to market food products in the MENA region. |
| first_indexed | 2025-11-15T14:31:35Z |
| format | Article |
| id | upm-116952 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:35Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1169522025-04-20T14:47:52Z http://psasir.upm.edu.my/id/eprint/116952/ Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region Hasan Adali, Nor Asyikin Abdul Jabar, Mohd Azidan Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf The MENA region is one of the most rapidly expanding food and beverage marketing platforms in the world. Malaysia as an international halal hub sees the MENA region as an important target for the export market of halal food products. Various efforts have been outlined and implemented towards accelerating the export activity to that region. Hence, this research was conducted to analyse the food ecosystem in the MENA region and the landscape of the halal food market there in detail and comprehensively. This research is a qualitative research which uses the literature review method entirely for the collection and analysis of data. The findings of the research are that the food products which are the main imports for the population in the MENA region are cereal, dairy products, meat, fruit and nuts, food preparation products, vegetables, vegetable fat and animal fat based products, coffee products, tea and spices, cereal and pastry preparation products, as well as sugar and honey products. The findings of this research are useful as it is a reference for the decision makers in the halal food industry in Malaysia who intend to market food products in the MENA region. Human Resources Management Academic Research Society (HRMARS) 2024-04-01 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/116952/1/116952.pdf Hasan Adali, Nor Asyikin and Abdul Jabar, Mohd Azidan and Ismail, Muhd Zulkifli and Wan Sulong, Wan Muhammad and Hassan, Abd Rauf (2024) Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region. International Journal of Academic Research in Business and Social Sciences, 14 (4). pp. 152-171. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/21098/Marketing-Opportunities-for-the-Malaysia-Halal-Food-Industry-in-the-Middle-East-and-North-Africa-MENA-Region 10.6007/ijarbss/v14-i4/21098 |
| spellingShingle | Hasan Adali, Nor Asyikin Abdul Jabar, Mohd Azidan Ismail, Muhd Zulkifli Wan Sulong, Wan Muhammad Hassan, Abd Rauf Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title | Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title_full | Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title_fullStr | Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title_full_unstemmed | Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title_short | Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region |
| title_sort | marketing opportunities for the malaysia halal food industry in the middle east and north africa (mena) region |
| url | http://psasir.upm.edu.my/id/eprint/116952/ http://psasir.upm.edu.my/id/eprint/116952/ http://psasir.upm.edu.my/id/eprint/116952/ http://psasir.upm.edu.my/id/eprint/116952/1/116952.pdf |