Marketing opportunities for the Malaysia Halal Food Industry in the Middle East and North Africa (MENA) region
The MENA region is one of the most rapidly expanding food and beverage marketing platforms in the world. Malaysia as an international halal hub sees the MENA region as an important target for the export market of halal food products. Various efforts have been outlined and implemented towards acceler...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116952/ http://psasir.upm.edu.my/id/eprint/116952/1/116952.pdf |