Why did i become a social media follower? an integrative literature review

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Why did i become a social media follower? an integrative literature review

Background: Social media drives marketing, with users turning into influencers, leading to influencer marketing. As human influencers (HIs) and virtual influencers (VIs) exist, understanding why individuals follow HIs or VIs is crucial. Methods: Literature on followers’ motivations were found in Sco...

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Bibliographic Details
Main Authors:	Cai, Jinchi, Osman, Syuhaily, Haron, Sharifah Azizah
Format:	Article
Language:	English
Published:	2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116838/ http://psasir.upm.edu.my/id/eprint/116838/1/116838.pdf

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