Why did i become a social media follower? an integrative literature review
Background: Social media drives marketing, with users turning into influencers, leading to influencer marketing. As human influencers (HIs) and virtual influencers (VIs) exist, understanding why individuals follow HIs or VIs is crucial. Methods: Literature on followers’ motivations were found in Sco...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116838/ http://psasir.upm.edu.my/id/eprint/116838/1/116838.pdf |