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Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review

The logo is the most crucial element in corporate visual identity design, and there is a growing of research and review literature on this subject. However, comprehensive literature reviews on the holistic impact of logos were not update until 2019, lacking the latest advanced knowledge. Therefore,...

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Bibliographic Details
Main Authors:	Liang, Lyu, Zainal Abidin, Sazrinee, Shaari, Nazlina, Yahaya, Mohd Faiz, Jing, Lyu
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116563/ http://psasir.upm.edu.my/id/eprint/116563/1/116563.pdf

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