Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review
The logo is the most crucial element in corporate visual identity design, and there is a growing of research and review literature on this subject. However, comprehensive literature reviews on the holistic impact of logos were not update until 2019, lacking the latest advanced knowledge. Therefore,...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116563/ http://psasir.upm.edu.my/id/eprint/116563/1/116563.pdf |