The nexus between advertising and trust: conceptual review in the context of halal food, Malaysia

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The nexus between advertising and trust: conceptual review in the context of halal food, Malaysia

The rapidly expanding halal food market attracts both Muslim and non-Muslim consumers concerned with food safety and purity. This paper reviews existing research, focusing on advertising's pivotal role in meeting surging halal food demand and addressing challenges impacting consumer trust. Adve...

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Bibliographic Details
Main Authors:	Faisal, Asma, Adzharuddin, Nor Azura, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116521/ http://psasir.upm.edu.my/id/eprint/116521/1/116521.pdf

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