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Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps

The mobile internet's business strategies offer a new approach to traditional health communication's self-renewal. In China, where offline medical resources are scarce, leading sports applications (Apps) provide users with the ability to seek health solutions at any time, thereby helping t...

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Bibliographic Details
Main Authors:	Zhang, Xin, Kamarudin, Syafila, Tang, Qingqing, Cai, Yingying
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116491/ http://psasir.upm.edu.my/id/eprint/116491/1/116491.pdf

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