Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps
The mobile internet's business strategies offer a new approach to traditional health communication's self-renewal. In China, where offline medical resources are scarce, leading sports applications (Apps) provide users with the ability to seek health solutions at any time, thereby helping t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116491/ http://psasir.upm.edu.my/id/eprint/116491/1/116491.pdf |