APA (7th ed.) Citation

Zhang, X., Kamarudin, S., Tang, Q., & Cai, Y. (2024). Within the lens of “keep”: The convergence of consumer context and brand development in Chinese fitness apps. Human Resources Management Academic Research Society (HRMARS).

Chicago Style (17th ed.) Citation

Zhang, Xin, Syafila Kamarudin, Qingqing Tang, and Yingying Cai. Within the Lens of “keep”: The Convergence of Consumer Context and Brand Development in Chinese Fitness Apps. Human Resources Management Academic Research Society (HRMARS), 2024.

MLA (9th ed.) Citation

Zhang, Xin, et al. Within the Lens of “keep”: The Convergence of Consumer Context and Brand Development in Chinese Fitness Apps. Human Resources Management Academic Research Society (HRMARS), 2024.