Determinants of e-hailing service adoption among university students in Peninsular Malaysia
This research aims to identify the determinant factors influencing university students' intention to use e-hailing services, including attitude, subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use. A sample of 200 students from five different universit...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/1/116442.pdf |
| _version_ | 1848867005984145408 |
|---|---|
| author | Yan, Eng Xin Md Jusoh, Zuroni Zainudin, Norzalina Osman, Syuhaily |
| author_facet | Yan, Eng Xin Md Jusoh, Zuroni Zainudin, Norzalina Osman, Syuhaily |
| author_sort | Yan, Eng Xin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research aims to identify the determinant factors influencing university students' intention to use e-hailing services, including attitude, subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use. A sample of 200 students from five different universities completed a questionnaire. Analysis with SPSS version 26.0 for Windows revealed significant correlations between the intention to use e-hailing services and attitude (r = 0.938, p = 0.000), subjective norm (r = 0.964, p = 0.000), perceived behavioral control (r = 0.965, p = 0.000), perceived usefulness (r = 0.964, p = 0.000), and perceived ease of use (r = 0.958, p = 0.000). Multiple Linear Regression analysis indicated that subjective norm (B = 0.302) was the most influential factor, followed by perceived behavioral control, perceived usefulness, and perceived ease of use. These findings suggest these factors are crucial in influencing students' decisions. E-hailing companies can develop more effective marketing strategies by focusing on these areas, enhancing adoption and usage among university students. This research also enriches the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). |
| first_indexed | 2025-11-15T14:29:38Z |
| format | Article |
| id | upm-116442 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:29:38Z |
| publishDate | 2024 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1164422025-04-08T07:04:18Z http://psasir.upm.edu.my/id/eprint/116442/ Determinants of e-hailing service adoption among university students in Peninsular Malaysia Yan, Eng Xin Md Jusoh, Zuroni Zainudin, Norzalina Osman, Syuhaily This research aims to identify the determinant factors influencing university students' intention to use e-hailing services, including attitude, subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use. A sample of 200 students from five different universities completed a questionnaire. Analysis with SPSS version 26.0 for Windows revealed significant correlations between the intention to use e-hailing services and attitude (r = 0.938, p = 0.000), subjective norm (r = 0.964, p = 0.000), perceived behavioral control (r = 0.965, p = 0.000), perceived usefulness (r = 0.964, p = 0.000), and perceived ease of use (r = 0.958, p = 0.000). Multiple Linear Regression analysis indicated that subjective norm (B = 0.302) was the most influential factor, followed by perceived behavioral control, perceived usefulness, and perceived ease of use. These findings suggest these factors are crucial in influencing students' decisions. E-hailing companies can develop more effective marketing strategies by focusing on these areas, enhancing adoption and usage among university students. This research also enriches the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Human Resource Management Academic Research Society 2024-10-17 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/116442/1/116442.pdf Yan, Eng Xin and Md Jusoh, Zuroni and Zainudin, Norzalina and Osman, Syuhaily (2024) Determinants of e-hailing service adoption among university students in Peninsular Malaysia. International Journal of Academic Research in Business and Social Sciences, 14 (10). pp. 1783-1803. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23281/Determinants-of-E-Hailing-Service-Adoption-among-University-Students-in-Peninsular-Malaysia 10.6007/ijarbss/v14-i10/23281 |
| spellingShingle | Yan, Eng Xin Md Jusoh, Zuroni Zainudin, Norzalina Osman, Syuhaily Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title | Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title_full | Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title_fullStr | Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title_full_unstemmed | Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title_short | Determinants of e-hailing service adoption among university students in Peninsular Malaysia |
| title_sort | determinants of e-hailing service adoption among university students in peninsular malaysia |
| url | http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/1/116442.pdf |