Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates

Sustainable entrepreneurship is believed to be the solution to the detrimental impact of entrepreneurial activities. The concept underscores the necessity to discover, create and utilise business activities that positively contribute to environmental and societal sustainability. This article seeks e...

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Main Authors: Latip, Malisah, Yusuf, Aidatul Ashya
Format: Article
Published: John Wiley and Sons Inc 2024
Online Access:http://psasir.upm.edu.my/id/eprint/115443/
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author Latip, Malisah
Yusuf, Aidatul Ashya
author_facet Latip, Malisah
Yusuf, Aidatul Ashya
author_sort Latip, Malisah
building UPM Institutional Repository
collection Online Access
description Sustainable entrepreneurship is believed to be the solution to the detrimental impact of entrepreneurial activities. The concept underscores the necessity to discover, create and utilise business activities that positively contribute to environmental and societal sustainability. This article seeks evidence of which factors influence sustainable entrepreneurship intention (SEI) and how gender moderates the relationship among sustainability attitude, subjective norms and perceived behavioural control and SEI. The survey was administered to 390 undergraduate students at Malaysian public universities. By performing structural equation modelling analysis, results showed that SEI is influenced by sustainability attitude and perceived behavioural control, whereas subjective norms do not have such an impact. The moderation analysis further discovered that gender only moderates the relationship between sustainable attitude and SEI; the strength of the relationship is stronger among female students. The results of this study offer practical guidance for policymakers and industry stakeholders. Policymakers can use these findings to craft focused initiatives and educational programmes to nurture sustainable entrepreneurship among students, cultivating a future workforce dedicated to ethical business conduct. Industry leaders can draw on the understanding of gender differences in the link between sustainability attitudes and SEI to formulate strategies for attracting and retaining talent inclined towards sustainable practices in their entrepreneurial pursuits.
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spelling upm-1154432025-03-04T06:54:42Z http://psasir.upm.edu.my/id/eprint/115443/ Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates Latip, Malisah Yusuf, Aidatul Ashya Sustainable entrepreneurship is believed to be the solution to the detrimental impact of entrepreneurial activities. The concept underscores the necessity to discover, create and utilise business activities that positively contribute to environmental and societal sustainability. This article seeks evidence of which factors influence sustainable entrepreneurship intention (SEI) and how gender moderates the relationship among sustainability attitude, subjective norms and perceived behavioural control and SEI. The survey was administered to 390 undergraduate students at Malaysian public universities. By performing structural equation modelling analysis, results showed that SEI is influenced by sustainability attitude and perceived behavioural control, whereas subjective norms do not have such an impact. The moderation analysis further discovered that gender only moderates the relationship between sustainable attitude and SEI; the strength of the relationship is stronger among female students. The results of this study offer practical guidance for policymakers and industry stakeholders. Policymakers can use these findings to craft focused initiatives and educational programmes to nurture sustainable entrepreneurship among students, cultivating a future workforce dedicated to ethical business conduct. Industry leaders can draw on the understanding of gender differences in the link between sustainability attitudes and SEI to formulate strategies for attracting and retaining talent inclined towards sustainable practices in their entrepreneurial pursuits. John Wiley and Sons Inc 2024 Article PeerReviewed Latip, Malisah and Yusuf, Aidatul Ashya (2024) Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates. International Social Science Journal, 74 (253). pp. 1155-1178. ISSN 0020-8701; eISSN: 1468-2451 https://onlinelibrary.wiley.com/doi/10.1111/issj.12502 10.1111/issj.12502
spellingShingle Latip, Malisah
Yusuf, Aidatul Ashya
Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title_full Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title_fullStr Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title_full_unstemmed Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title_short Gender and sustainable entrepreneurship intention: insights from Malaysian undergraduates
title_sort gender and sustainable entrepreneurship intention: insights from malaysian undergraduates
url http://psasir.upm.edu.my/id/eprint/115443/
http://psasir.upm.edu.my/id/eprint/115443/
http://psasir.upm.edu.my/id/eprint/115443/