Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants

QR Code

Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants

Fast food restaurants play a significant role in contemporary dining culture, offering convenience and quick service to customers. Understanding the factors that contribute to customer satisfaction and happiness within this sector is crucial for both businesses and researchers. Customer satisfaction...

Full description

Bibliographic Details
Main Authors:	Thien, Nancy Swee Yen, Latip, Malisah
Format:	Article
Language:	English
Published:	USIM Press 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/115055/ http://psasir.upm.edu.my/id/eprint/115055/1/115055.pdf

Similar Items

Navigating customer experience: Insights into fast food satisfaction and happiness in Sarawak
by: Latip, Malisah, et al.
Published: (2023)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris
by: Idris, Anin Zabidah
Published: (2010)

Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak
by: Lim,, Sze Sze
Published: (2006)

Customer self-ordering system in fast food restaurant
by: Chik, Soon Wai
Published: (2011)

Improving customer satisfaction through supply chain management best practices in fast food restaurant
by: Norhayati, Kasim Sulamat, et al.
Published: (2022)

Factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants
by: Chow, Keng Yong, et al.
Published: (2013)

A study of employee’s job satisfaction in fast food restaurant in Klang Valley, Kuala Lumpur.
by: Ghazali, Hazrina, et al.
Published: (2012)

Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
by: Chean, Kok Soong
Published: (2016)

Investigating motivations for customers to use interactive self-service technology in fast-food restaurant
by: Samengon, Harnidah, et al.
Published: (2023)

Impact of waiting time on customer satisfaction and loyalty at fast food restaurant in Malaysia / Nur Salsadilla Zainudin & Nur Fatin Amaniena Zulkiflee
by: Zainudin, Nur Salsadilla, et al.
Published: (2018)

Interrelations between service quality, customer satisfaction, and purchase intention in fast food restaurants : A study on generation Y in Kuala Lumpur Malaysia / Atikah Saifuddin
by: Saifuddin, Atikah
Published: (2012)

Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
by: Jamar, Shahril Anuar
Published: (2019)

Customers' intention to visit fast food restaurants in Malaysia: a lesson learned from Covid-19 pandemic
by: Ghazali, Hazrina, et al.
Published: (2022)

Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants
by: Xie, Tian
Published: (2013)

CSR as a Marketing Tool : a Case Study of Fast Food Restaurant in Malaysia
by: Abdul Razak, Armiza
Published: (2014)

Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
by: Mohammed Shaed, Hazirah, et al.
Published: (2017)

Customer innovativeness in the adoption of Islamic banking in Malaysia
by: Latip, Malisah
Published: (2024)

Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants
by: Arumugam, Nalini
Published: (2001)

The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants
by: Mohd Nazri Abdul Raji,, et al.
Published: (2016)

Customer awareness and factors influencing Islamic banking adoption in Bintulu, Malaysia
by: Latip, Malisah
Published: (2015)

Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
by: Haque, Ahasanul, et al.
Published: (2012)

The Effects of Internal Marketing on Customer Satisfaction in Chinese Restaurant Industry A Case Study of Haidilao Hot Pot Restaurant
by: Lu, Qing
Published: (2013)

Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry
by: Phau, Ian, et al.
Published: (2013)

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi
by: Muhamad Narawi, Nur Mary Farisha, et al.
Published: (2018)

The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
by: Zakaria, bin Ibrahim.
Published: (2004)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants
by: Nezakati, Hossein, et al.
Published: (2011)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Productivity Without Sacrificing Taste: A Case Study Of Robot Interface In Singapore Fast Food Restaurant
by: Mathath, Anas
Published: (2014)

Intention to adopt environmental management practices among food manufacturing SMEs in Malaysia
by: Latip, Malisah
Published: (2019)

The Marketing Mix and Service Quality in Relation to Their Impacts on Customer Satisfaction: A Study of Fast Food Chains in Taiwan
by: Huang, Liang-Chin
Published: (2006)

The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob
by: Mohd Kamil, Ahmad Zulfa, et al.
Published: (2016)

Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang
by: Ida Rizyani, Tahir, et al.
Published: (2017)

Influence of restaurant attributes towards perceived value and customer overall satisfaction at casual dining restaurants in Klang Valley
by: Ahmad, Faridah, et al.
Published: (2017)

Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India
by: Sreevalsan, Sreelakshmi
Published: (2013)

A Study on the Selection of Fast Food Restaurant by Utar Kampar Students Using Analytic Hierarchy Process (AHP)
by: Chen, Jia Wai
Published: (2016)

Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
by: Jaafar, Zuratulraha
Published: (2013)

Satisfaction towards fast food restaurant services: a case study of KFC in Bandar Hilir / Asnida Mohd Zakaria , Norfatira Kudus and Nurul Fisha Musa
by: Mohd Zakaria, Asnida, et al.
Published: (2015)

Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor
by: Nurul Ashykin, Abd Aziz, et al.
Published: (2023)