A new level of refinement at Sirah Heritage Holdings

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A new level of refinement at Sirah Heritage Holdings

Learning outcomes: At the end of the case study exercise, students will be able to evaluate a company’s competitive standing and formulate business growth strategies based on internal and external environment analysis, develop business strategies for a company to strategise product offerings and rec...

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Bibliographic Details
Main Authors:	Sahim, Ahmad Izzat Fauzan, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114876/ http://psasir.upm.edu.my/id/eprint/114876/1/114876.pdf

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