QR Code

The mediating effect of brand trust on the relationship between corporate social responsibility and hotel customer satisfaction

This study explores the impact mechanism of corporate social responsibility (CSR) on hotel customer satisfaction, paying part icular attention to the mediating role of brand trust in this process. Based on stakeholder theory and signaling theory, we propose that corporate social responsibility not o...

Full description

Bibliographic Details
Main Authors:	Niu, Li, Abdullah, Zulhamri, Mahamed, Mastura, Long, Huiying
Format:	Article
Language:	English
Published:	Creative Publishing House 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114611/ http://psasir.upm.edu.my/id/eprint/114611/1/114611.pdf

Similar Items

Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: a mediating role of communication in the social media
by: Xiangzhou, Hua, et al.
Published: (2022)

The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram
by: Pane, Angelina, et al.
Published: (2024)

The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen
by: Abu Zaireen, Nadiah
Published: (2013)

The influence of corporate social responsibility(CSR) and irresponsibility(CSIR) on the brand from the customer perspective
by: Chen, Ning-xin
Published: (2017)

Corporate Social Responsibility, Customer Satisfaction and Firm Performance: A Corporate Hypocrisy Perspective
by: Sharpe, Wen Hua, et al.
Published: (2024)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
by: Ahmad Hidhir, Wan Nur Hidayah
Published: (2018)

The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)

Critical success factors of budget hotel performance and mediating role of customer satisfaction
by: Nazari, Narges
Published: (2019)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

Corporate Social Responsibility for takaful industry’s branding image
by: Muhamad Fazil Ahmad,, et al.
Published: (2016)

Corporate social responsibility: adoption of green marketing by hotel industry
by: Punitha, S., et al.
Published: (2013)

Corporate social responsibility:An analysis of current practices in the hotel industry.
by: Mansor , Fazreena, et al.
Published: (2014)

Mediating Effect of Customer Satisfaction on Service Quality and Trust Relationship in Malaysian Banking Industry
by: Zahir Osman,, et al.
Published: (2016)

What determines customers’ loyalty towards telecommunication service? Mediating roles of satisfaction and trust
by: Ting, H., et al.
Published: (2020)

What determines customers’ loyalty towards telecommunication service? mediating roles of satisfaction and trust
by: Hiram, Ting, et al.
Published: (2020)

The Relationship between customer satisfaction, Corporate Social Responsibility activities towards customer loyalty in TNB Kuantan Pahang
by: Juriana Yusoh,
Published: (2022)

The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia
by: Koay, Kian Yeik *, et al.
Published: (2016)

Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
by: Abdullah, Zulhamri, et al.
Published: (2013)

Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman
by: Abdul Rahman, Nor Irwani
Published: (2015)

Corporate social responsibility of hotels in Bali – Indonesia: practices, drivers and barriers
by: Luh Putu Mahyuni
Published: (2016)

The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia
by: Kadhim, Kadhim Ghaffar, et al.
Published: (2020)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Service quality on customers’ satisfaction and loyalty. Survey evidence on mediation role of trust in Islamic banks
by: Haron, Razali, et al.
Published: (2019)

Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding
by: Muhammad Amin,, et al.
Published: (2019)

Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
by: Abdullah, Zulhamri, et al.
Published: (2011)

Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective
by: Abdullah, Zulhamri, et al.
Published: (2011)

Institutionalizing Corporate Social Responsibility Within Corporate Communications In The Survey Of The Malaysian Organizations
by: Zulhamri, Abdullah, et al.
Published: (2010)

Institutionalizing corporate social responsibility within corporate communications in the survey of the Indonesian organizations
by: Abdullah, Zulhamri, et al.
Published: (2012)

The influence of corporate social responsibility “communication and activities” on customer satisfaction and loyalty towards hypermarkets in Kuala Lumpur
by: Ghaffar Kadhim, Kadhim
Published: (2022)

Online influential factors on hotel brand image and customers’ behavioral intention
by: Khoo, Jia Sheng, et al.
Published: (2017)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
by: Almohammad, Asaad
Published: (2010)

Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator
by: Razak, Muhammad Nur Fitri
Published: (2022)

Measuring Customer Satisfaction In Five-Star Hotels In Malaysia
by: Hia, Kuek Gek
Published: (2003)

Customer Satisfaction Of Luxury Hotels In Kish Island, Iran
by: Dolati, Somayeh
Published: (2011)

Customer satisfaction in hotel service industry at Kuching area
by: Rani, Kalemuthu.
Published: (2004)

Understanding Customer Satisfaction and Brand Equity in the E-Commerce Setting : An integration of Etail Quality Dimensions, Trust and Perceived Value
by: Yu, Ying Chen
Published: (2013)

The Relationship Between Perceived Islamic Bank Corporate Social Responsibility Based Customer Service And Customer Satisfaction: The Role Of Religiosity As A Moderator
by: Waemusor, Ahlam
Published: (2010)

Mediating role of job satisfaction on internal corporate social responsibility practices and employee engagement in higher education sector
by: Hossen, Md. Monir, et al.
Published: (2020)