A mystery or a route? a systematic literature review of transcreation and translation studies

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A mystery or a route? a systematic literature review of transcreation and translation studies

Transcreation is an inter-cultural and inter-linguistic activity, which has obtained particular academic interest recently. However, few studies have reviewed the current status quo on transcreation systematically, although transcreation has been applied in various fields such as literature and adve...

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Bibliographic Details
Main Authors:	Zhu, He, Ang, Lay Hoon, Abdullah, Muhammad Alif Redzuan, Zhu, Hongxiang
Format:	Article
Language:	English
Published:	Academy Publication 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114280/ http://psasir.upm.edu.my/id/eprint/114280/1/114280.pdf

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