The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction

QR Code

The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction

The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporat...

Full description

Bibliographic Details
Main Authors:	Hua, Xiangzhou, Mohd Hasan, Nurul Ain, De Costa, Feroz, Qiao, Weihua
Format:	Article
Language:	English
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/113746/ http://psasir.upm.edu.my/id/eprint/113746/1/113746.pdf

Similar Items

Leveraging electronic word-of-mouth to enhance mobile app consumer satisfaction: the mediating role of brand awareness
by: Hua, Xiangzhou, et al.
Published: (2024)

Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: a mediating role of communication in the social media
by: Xiangzhou, Hua, et al.
Published: (2022)

Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)

Opportunities or challenges? the interplay between artificial intelligence and corporate social responsibility communication
by: Hua, Xiangzhou, et al.
Published: (2024)

Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
by: Yap, Wei Chien
Published: (2017)

Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia
by: Tan, Chin Choo
Published: (2016)

The influence of electronic word of mouth in internet mediated social websites on consumer's purchase intention in hospitality industry
by: Shamsuddin, Nur Suryanttie
Published: (2015)

Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping
by: Lin, Hung-Miao
Published: (2011)

Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
by: Nasiruddin, Kauthar
Published: (2022)

Enhancing corporate social responsibility through microblog platform: a consumer behavior information analysis approach
by: Mohd Hassan, Nurul'ain, et al.
Published: (2024)

Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
by: Soong, Ru Yee
Published: (2024)

Investigating the measurement of consumers’ electronic word-of-mouth (E-WOM), intrinsic and extrinsic motives, and satisfaction of Islamic insurance (Takaful)
by: Norazah Mohd Suki,, et al.
Published: (2019)

IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN
by: Ashraf, Mariam
Published: (2022)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
by: Misran, Ain Nabila, et al.
Published: (2016)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

Antecedents of Consumer Engagement in Electronic Word-Of-Mouth (EWOM) Under Consideration of Deviations Between Genders
by: Hoffmann, Jonas Tobias
Published: (2017)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
by: Aliyas, Samsiariah
Published: (2013)

Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype
by: Gavronski, Maarja
Published: (2007)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

The impacts of destination personality and electronic word-of-mouth on tourists destination choice
by: Ismail, An Nur Nabila, et al.
Published: (2023)

The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
by: Tiew, Keh Yeng
Published: (2023)

An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good
by: Zhao, Zichen
Published: (2013)

Motivations of electronic word-of-mouth (eWOM) sharing in the automotive customer’s journey with an analysis of consumer sentiment in Singapore
by: Guo, Zhiwei
Published: (2020)

The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

The impact of short-form video as electronic word-of-mouth on consumer visit intention: a comparison between Tiktok and Instagram
by: Eng, Shi Yee
Published: (2023)

The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan
by: Ahmad, Naveed, et al.
Published: (2020)

Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective
by: Chan, Hung-Fai (Sunny)
Published: (2024)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

Determinants of Electronic Word-of-Mouth Effect on Chinese Overseas Travellers’ Hotel Booking Intentions
by: Ji, Zheng
Published: (2018)

The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
by: Arumugam, Vijayesvaran
Published: (2018)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham
by: Badrul Hisham, Muhammad Ikram
Published: (2018)

Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
by: Zulkharnain, Azmira
Published: (2013)

The influence of emotional labour strategies on customer satisfaction and word of mouth recommendations in group tours
by: Lee, Shin Ying, et al.
Published: (2014)

The Impact of Word of Mouth on Motion Picture Industry
by: Hao, Jie
Published: (2008)

Effects Of Word Of Mouth On Iran's Photography Industry
by: Zaribaf, Ehsan
Published: (2009)

The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam
by: Azizam, Abdul Aziz
Published: (2014)