The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction
The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporat...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113746/ http://psasir.upm.edu.my/id/eprint/113746/1/113746.pdf |